usastrong.IO is a community as well as a marketplace.
Usastrong.IO provides a technology platform for sellers offering made-in-the-USA products and verified American-made products to consumers. When I’m not building brands and businesses, I’m mother to six beautiful kids and wife to one beautiful husband Alex Mashinsky.Įntrepreneur USA Strong Marketplace & Community Earlier in my career, I worked on major ad campaigns at Calvin Klein and helped build BCBG into a powerhouse in a then-brand-new contemporary market.
#Alex mashinsky free
As a member of the original founding team of Free People, I helped grow that retailer into a billion-dollar brand by 2019 before taking over as President of URBN. My work on usastrong.IO is informed by my two decades of marketing and supply-chain leadership at major apparel brands, most recently URBN (Urban Outfitters). Since being able to tell those who care whether a product is locally made, made in American or home-grown is so important, I wondered: What if we could verify that the products sold on usastrong.IO were made in the United States? Business owners were enthusiastic about the prospect and I introduced STRONG Blockchain™ to the site to help manufacturers verify that their products are made in America. I discovered that one of the challenges local manufacturers face is proving to shoppers the authenticity of their products. In Fall 2020, I launched usastrong.IO as an umbrella brand and technology platform designed to support grassroots state, ecommerce marketplaces, selling a wide range of USA-made products. The idea struck a nerve and I was soon hearing from women all over the country who wanted to build local versions of our burgeoning New York community.
I launched NYC STRONG in Spring 2020 to help small businesses and New York’s economy survive the pandemic. I’m a proud New Yorker, born and raised in upstate NY.
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